Editorial Guidelines

Editorial Policy

We’re here to help people make smarter health decisions, without the noise. Our content is created and reviewed by experienced health writers and medically trained experts, and built around these principles:

1. Accuracy First

We fact-check everything and don’t publish unverified health claims. All medical content is based on credible sources: Peer-reviewed journals, clinical guidelines, reputable agencies and associations, and expert consensus.

2. No Medical Advice

We aim to provide transparent information, not diagnoses. Our content is not a substitute for professional medical assessment and recommendations. Always consult a qualified healthcare provider with questions about your health, and before making any medical decisions.

3. Editorial Independence

We want you to have the unbiased information you need to feel informed and confident to take the next step. Our goal is to provide transparency and comprehensive information around relevant topics that educate our readers; and also enable us to build a reliable product for our customers.

4. Inclusive and Equitable

We believe health content should be easy to understand in plain terms. We prioritize inclusivity across age, race, gender, geography, ability, and access.

5. Reader-Focused

We aim to explain complex health topics clearly. Our content is trustworthy, empathetic, and grounded in science. We avoid jargon, overpathologizing normal human experiences, and sensationalist trends, and don’t elevate gurus as gospel. Remember your mileage may vary.

6. Review Process

All articles go through a rigorous multi-step process including medical review, editing, and fact-checking. If you wish to provide a factual update please contact us.

7. We Elevate Experts

We are committed to working with authors who are innovating in the fields of personal health. Contact us today if you think you’re a great fit to help push this movement forward: We invite you to contribute as an author or product reviewer.

If you’re experiencing a medical emergency, contact your medical provider or call 911.

Adrienne Kmetz

Adrienne Kmetz is a journalist, marketer, and editorial strategist with two decades of experience building brands and products that help people live better lives. She has managed growth and content teams which specialize in translating complex topics and data into real talk. Based in Colorado, she brings that deep experience and ski goggle tan to every article she writes.